Autogeek.net has carried Menzerna for a couple years now and they are among our most popular polishes. In particular, owners of vehicles with hard clear coats really enjoy the cutting power and fine finish left by Menzerna polishes. With Menzerna’s Jeff Silver coming to Detail Fest this weekend, we wanted to take this opportunity to reintroduce you to Menzerna.
Menzerna has been making polishing agents since 1888. The company was founded by Friedrich Menzer in the city of Pforzheim, Germany, to manufacture fine polishing agents for gold and other precious metals. Menzer moved his company to nearby Karlsruhe in 1899 and systematically opened branches in foreign markets starting in 1921.
In the 1950s, Menzerna came under the management of Dr. Walter Burkart, who began researching industrial polishing technology, culminating in his writing of a guide to sharpening and polishing. This guide is still recognized as the standard guide on the subject. With the 1960s came the advent of liquid polish emulsions, which is still the norm in the auto industry. Menzerna quickly adopted this new way of processing and applied to it some of the highest standards of quality that the industry has ever seen. Driven by this commitment to quality and consistency, Menzerna went on to become one of the top producers of polishes for industrial consumers.
After decades of growth and success, Menzerna was moved from Karlsruhe to Oetigheim, Germany. During this relocation, procedures were examined and modernized to transform Menzerna from a relatively small craft company to a medium size industrial manufacturer. Since then, Menzerna has seen consistent growth with new acquisitions and new subsidiaries in France and Morocco. Growth and development have been so rapid over the last few years that a third of Menzerna’s products did not exist before 5 years ago.
Today, Menzerna polishing compounds are used by some of Germany’s top automakers, including Mercedes. Many General Motors plants have begun using Menzerna.
Menzerna polishes are still manufactured in Otigheim, Germany but demand in the U.S. has caused the company to open offices and a warehouse in New York. Menzerna USA has been the factory source for the full line of Menzerna products for 30 years.
The Menzerna Advantage
- Water-based
- Polishes contain no fillers, silicones, or wax
- Safe on all types of paint, including clear coat, lacquer, ceramic, and acrylic
- Little or no loss in surface gloss
- Uniform abrasives
- Safe on new paint and factory cured paint
- Clean, often one-step defect removal
- Low or no dusting
- Minimal (if any) polishing required to restore gloss to dark paints
Learn more about Menzerna at Autogeek’s 5th Annual Detail Fest this weekend, March 27-28, in Stuart, Florida.
Speak Your Mind