Coming to Detail Fest: Dodo Juice

Dodo Juice has quickly gained a large following thanks to their high quality carnauba waxes and their own unique brand of marketing. We’re excited to have PJ Aass, one half of the Dodo Juice team, join us at Detail Fest. Here is Dodo Juice’s story in their own words…

Dodo Juice was set up in June 2007 by PJ and Dom, a couple of guys who wanted to wake up the car wax industry, make it a double espresso and then jump on its bed.

Tired of the car care industry’s prehistoric marketing and mass-produced offerings, Dodo Juice was established with one aim in mind to bring high performance car care products to the enthusiast, at realistic prices, without any pompous claims.

Launching with just five hand made waxes, the range has grown to over 20 products, all made in the UK by a small team of dedicated technicians. The waxes have been well-received by the detailing community and are used by professional detailers as well as amateur enthusiasts. Dodo Juice’s premium wax, Supernatural (sold in a bespoke hard wood container), sold out within 25 minutes.

Overall, Dodo Juice is a company that is proud to be different, proud that its logo is difficult to read, proud of its distinctive website ( and proud to be friendly, approachable and educational. One day it may even achieve its ambition of buying a volcano island, complete with monorail and laser. Then its competitors will have even more reason to worry.

Dodo Juice‘s PJ Aass will be at Autogeek’s 5th Annual Detail Fest on March 27-28!

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